Privacy Policy for BriteGenerators.com

Effective Date: June 18th, 2025
Last Updated: September 24th, 2025

1. INTRODUCTION

Brite Generators Inc. (“we,” “us,” or “our”) operates BriteGenerators.com (the “Website”) and provides Generac generator sales, installation, and maintenance services. We are committed to protecting your privacy and being transparent about how we collect, use, and protect your personal information.

This Privacy Policy explains our data collection practices for visitors and customers of our website, located at 201 Filter Plant Rd., Franklin, KY 42134. This policy applies to all information collected through our website, contact forms, e-commerce functionality, and related services.

Contact Information:

• Business Name: Brite Generators Inc.

• Address: 201 Filter Plant Rd.,  Suite BFranklin, KY 42134

• Phone: (270) 223-6302

• Email: service@Brite Generators.com

2. INFORMATION WE COLLECT

2.1 Personal Information You Provide Directly

We collect personal information that you voluntarily provide to us, including:

Account Registration and Customer Information:

• Full name

• Email address

• Phone number

• Billing and shipping addresses

• Payment information (credit card details, billing address)

Contact Form and Communication Data:

• Name, email, phone number, and messages submitted through our contact forms

• Customer service inquiries and correspondence

• Financing application information (when applying through Synchrony Bank)

Order and Transaction Information:

• Purchase history and order details

• Product preferences and specifications

• Service appointment requests and scheduling information

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain information through cookies, web beacons, and other tracking technologies:

Technical Data:

• IP address and geolocation information

• Browser type, version, and language settings

• Operating system and device information

• Screen resolution and device capabilities

• Referring website URLs and navigation patterns

Usage and Analytics Data:

• Pages visited and time spent on our site

• Click-through rates and user interactions

• Search queries performed on our site

• Shopping cart contents and checkout behavior

2.3 Google reCAPTCHA Data Collection

Our website uses Google reCAPTCHA to protect against spam and bot activity. When you interact with reCAPTCHA-protected forms, Google may collect:

• IP address and browser information

• Mouse movements and clicking patterns

• Typing patterns and completion times

• JavaScript objects and screen resolution

• Browser plugins and CSS information

• Cookies and unique identifiers

• Google account information (if you’re logged into Google)

This data is processed by Google according to their Privacy Policy and Terms of Service.

2.4 Google Analytics Information

We use Google Analytics to understand how visitors use our website. This service collects:

• Session duration and page views

• Traffic sources and referral information

• User demographics and interests (when available)

• Device and browser information

• Custom events and conversion tracking

2.5 Third-Party Data Sources

We may receive information about you from:

• Synchrony Bank (for financing applications and approvals)

• Payment processors (for transaction verification)

• Shipping and logistics partners

• Social media platforms (when you interact with our content)

• Marketing and advertising partners

3. HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:

3.1 Business Operations

• Order Processing: To process and fulfill your generator and equipment orders

• Customer Service: To respond to inquiries, provide support, and resolve issues

• Account Management: To create and manage your customer account

• Payment Processing: To securely process payments and prevent fraud

3.2 Service Delivery

• Installation Scheduling: To coordinate generator installation and maintenance appointments

• Product Recommendations: To suggest appropriate generators based on your needs

• Warranty and Support: To provide ongoing service and warranty support

• Safety Communications: To send important safety updates or product recalls

3.3 Marketing and Communications

• Email Marketing: To send newsletters, promotional offers, and product updates (with your consent)

• Targeted Advertising: To show relevant ads for our products and services

• Website Personalization: To customize your browsing experience and product recommendations

3.4 Legal and Security Purposes

• Fraud Prevention: To detect and prevent fraudulent transactions

• Legal Compliance: To comply with applicable laws, regulations, and legal obligations

• Website Security: To protect our website and users from security threats

• Terms Enforcement: To enforce our Terms of Service and other agreements

3.5 Analytics and Improvement

• Website Analytics: To understand how our website is used and improve functionality

• Business Intelligence: To analyze trends and improve our products and services

• Performance Optimization: To enhance website speed and user experience

4. LEGAL BASIS FOR PROCESSING (GDPR)

For users in the European Economic Area, we process your personal data based on the following legal grounds:

• Consent: When you explicitly agree to marketing communications or optional services

• Contract Performance: To fulfill our obligations under sales and service contracts

• Legitimate Interest: For business operations, fraud prevention, and website improvement

• Legal Obligation: To comply with tax, accounting, and regulatory requirements

5. HOW WE SHARE YOUR INFORMATION

5.1 Service Providers and Business Partners

We share information with trusted third parties who help us operate our business:

Payment Processing:

• Credit card processors and payment gateways

• Synchrony Bank (for financing applications and services)

• Fraud detection and prevention services

Business Operations:

• Shipping and logistics companies

• Installation and service technicians (independent contractors)

• Customer relationship management (CRM) systems

• Email marketing platforms

Technology Services:

• Website hosting and cloud storage providers

• Analytics and tracking services (Google Analytics)

• Security and monitoring services

5.2 Legal Disclosures

We may disclose your information when required by law or to protect our rights:

• In response to lawful requests by public authorities

• To comply with a legal obligation, court order, or subpoena

• To protect and defend our rights or property

• To investigate fraud, security, or technical issues

• To protect the safety of our customers, employees, or the public

5.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction.

6. DATA SECURITY AND PROTECTION

We implement industry-standard security measures to protect your personal information:

6.1 Technical Safeguards

• SSL Encryption: All data transmission is encrypted using SSL/TLS protocols

• Secure Payment Processing: PCI-DSS compliant payment processing systems

• Access Controls: Role-based access controls and multi-factor authentication

• Regular Updates: Keeping software and security systems up to date

6.2 Physical and Administrative Safeguards

• Secure Facilities: Physical access controls at our business location

• Employee Training: Regular privacy and security training for staff

• Data Retention Policies: Secure storage and timely disposal of personal information

• Incident Response: Procedures for detecting and responding to data breaches

6.3 Data Breach Notification

In the event of a data breach affecting your personal information, we will:

• Notify affected individuals within 72 hours of discovery (as required by law)

• Report the breach to relevant authorities

• Take immediate steps to contain and remedy the situation

• Provide clear information about what happened and what we’re doing about it

7. YOUR PRIVACY RIGHTS

7.1 General Rights (All Users)

Access and Correction:

• Request a copy of the personal information we have about you

• Ask us to correct or update inaccurate information

• Contact us at [EMAIL] or (270) 223-6302 to exercise these rights

Communication Preferences:

• Unsubscribe from marketing emails using the link in any email

• Opt out of phone marketing by calling (270) 223-6302

• Update your communication preferences in your account settings

7.2 Enhanced Rights (GDPR – EU Residents)

If you are located in the European Economic Area, you have additional rights:

Data Portability:

• Request your personal data in a portable format

• Transfer your data to another service provider

Erasure (“Right to be Forgotten”):

• Request deletion of your personal information

• Note: Some information may be retained for legal or business purposes

Restriction of Processing:

• Request that we limit how we use your information

• Object to certain types of data processing

Withdrawal of Consent:

• Withdraw consent for marketing communications

• Opt out of optional data processing activities

7.3 California Rights (CCPA/CPRA)

California residents have the right to:

Know:

• What personal information we collect and how we use it

• What categories of third parties receive your information

• Request specific pieces of personal information we’ve collected

Delete:

• Request deletion of personal information we’ve collected

• Some exceptions apply for business operations and legal requirements

Opt-Out:

• Opt out of the sale or sharing of personal information

• Currently, we do not sell personal information to third parties

Non-Discrimination:

• We will not discriminate against you for exercising your privacy rights

To exercise your California rights, contact us at (270) 223-6302 or service@Brite Generators.com.

8. COOKIES AND TRACKING TECHNOLOGIES

8.1 Types of Cookies We Use

Essential Cookies:

• Required for website functionality and security

• Shopping cart contents and checkout process

• User authentication and session management

• Cannot be disabled without affecting site functionality

Analytics Cookies:

• Google Analytics tracking for website improvement

• User behavior analysis and performance monitoring

• Conversion tracking and goal measurement

Marketing Cookies:

• Advertising and retargeting campaigns

• Social media integration and sharing features

• Personalized product recommendations

Functional Cookies:

• User preferences and settings

• Language and location preferences

• Enhanced website features and functionality

8.2 Managing Cookies

You can control cookies through your browser settings:

• Accept All Cookies: Allow all cookies for full website functionality

• Block All Cookies: Disable all cookies (may affect website performance)

• Selective Blocking: Choose which types of cookies to allow

Browser Settings:

• Chrome: Settings > Privacy and Security > Cookies

• Firefox: Settings > Privacy & Security > Cookies and Site Data

• Safari: Preferences > Privacy > Manage Website Data

• Edge: Settings > Cookies and Site Permissions

8.3 Third-Party Tracking

Our website may contain links to third-party services that have their own privacy policies:

• Google Analytics and Google Ads

• Social media platforms (Facebook, Instagram, YouTube)

• Payment processors and financing partners

• Shipping and logistics tracking systems

9. DATA RETENTION

We retain your personal information for as long as necessary to provide our services and comply with legal obligations:

9.1 Customer Data

• Active Customers: Information retained while you remain a customer and for 7 years after last transaction for warranty and service purposes

• Account Information: Retained until account closure plus 3 years for business records

• Transaction Records: Retained for 7 years for tax and accounting purposes

9.2 Marketing Data

• Email Subscribers: Retained until you unsubscribe

• Website Analytics: Aggregated data retained for 2 years

• Marketing Campaigns: Campaign data retained for 1 year for analysis

9.3 Legal and Compliance

• Legal Proceedings: Information retained for the duration of any legal proceedings plus 3 years

• Regulatory Requirements: Certain business records retained as required by state and federal regulations

10. INTERNATIONAL DATA TRANSFERS

If you are located outside the United States, please note that:

• Our servers and business operations are located in the United States

• Your information may be transferred to and processed in the United States

• The United States may have different privacy laws than your home country

• We implement appropriate safeguards for international data transfers

11. CHILDREN’S PRIVACY

Our website and services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13, we will delete it immediately.

Parents who believe their child has provided information to us should contact us at (270) 223-6302.

12. THIRD-PARTY LINKS AND SERVICES

Our website may contain links to third-party websites and services:

12.1 External Links

• Links to manufacturer websites (Generac, etc.)

• Social media platforms and sharing features

• News articles and industry resources

• Partner and affiliate websites

12.2 Third-Party Services

• Synchrony Bank: Financing applications are subject to Synchrony’s Privacy Policy

• Google Services: reCAPTCHA and Analytics governed by Google’s Privacy Policy

• Payment Processors: Credit card processing subject to processor privacy policies

We are not responsible for the privacy practices of third-party websites and encourage you to read their privacy policies.

13. UPDATES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in:

• Our business practices and services

• Legal requirements and regulations

• Technology and security improvements

• Customer feedback and industry standards

13.1 Notification of Changes

• Minor Updates: Posted on our website with updated “Last Modified” date

• Material Changes: Email notification to registered customers and prominent website notice

• Regulatory Changes: Immediate updates to comply with new laws

13.2 Your Acceptance

Continued use of our website after policy updates constitutes acceptance of the changes. If you disagree with updates, please discontinue use of our services and contact us to discuss your account.

14. CONTACT US

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices:

Brite Generators Inc. Privacy Officer

• Address: 201 Filter Plant Rd., Franklin, KY 42134

• Phone: (270) 223-6302

• Email: service@Brite Generators.com

• Business Hours: Mon-Fri: 8AM-4PM, Sat: 9AM-12PM

We will respond to privacy-related inquiries within 30 days (or as required by applicable law).

15. DEFINITIONS

Personal Information: Any information that can be used to identify you as an individual, including name, address, email, phone number, and payment information.

Cookies: Small text files placed on your device by websites to store preferences and track usage.

Processing: Any operation performed on personal data, including collection, storage, use, disclosure, or deletion.

Data Controller: The entity that determines the purposes and means of processing personal data (Brite Generators Inc.).

Data Processor: A third party that processes personal data on behalf of the data controller.

For questions about this policy, contact us at (270) 223-6302