270-223-6302
info@britegenerators.com
201 Filter Plant Rd. B
Franklin, KY 42134

Privacy Policy

Privacy Policy for BriteGenerators.com

Effective Date: June 18th, 2025
Last Updated: September 24th, 2025

1. INTRODUCTION

Brite Gen Inc. (“we,” “us,” or “our”) operates BriteGenerators.com (the “Website”) and provides Generac generator sales, installation, and maintenance services. We are committed to protecting your privacy and being transparent about how we collect, use, and protect your personal information.

This Privacy Policy explains our data collection practices for visitors and customers of our website, located at 201 Filter Plant Rd., Franklin, KY 42134. This policy applies to all information collected through our website, contact forms, e-commerce functionality, and related services.

Contact Information:

2. INFORMATION WE COLLECT

2.1 Personal Information You Provide Directly

We collect personal information that you voluntarily provide to us, including:

Account Registration and Customer Information:

Contact Form and Communication Data:

Order and Transaction Information:

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain information through cookies, web beacons, and other tracking technologies:

Technical Data:

Usage and Analytics Data:

2.3 Google reCAPTCHA Data Collection

Our website uses Google reCAPTCHA to protect against spam and bot activity. When you interact with reCAPTCHA-protected forms, Google may collect:

This data is processed by Google according to their Privacy Policy and Terms of Service.

2.4 Google Analytics Information

We use Google Analytics to understand how visitors use our website. This service collects:

2.5 Third-Party Data Sources

We may receive information about you from:

3. HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:

3.1 Business Operations

3.2 Service Delivery

3.3 Marketing and Communications

3.4 Legal and Security Purposes

3.5 Analytics and Improvement

4. LEGAL BASIS FOR PROCESSING (GDPR)

For users in the European Economic Area, we process your personal data based on the following legal grounds:

5. HOW WE SHARE YOUR INFORMATION

5.1 Service Providers and Business Partners

We share information with trusted third parties who help us operate our business:

Payment Processing:

Business Operations:

Technology Services:

5.2 Legal Disclosures

We may disclose your information when required by law or to protect our rights:

5.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction.

6. DATA SECURITY AND PROTECTION

We implement industry-standard security measures to protect your personal information:

6.1 Technical Safeguards

6.2 Physical and Administrative Safeguards

6.3 Data Breach Notification

In the event of a data breach affecting your personal information, we will:

7. YOUR PRIVACY RIGHTS

7.1 General Rights (All Users)

Access and Correction:

Communication Preferences:

7.2 Enhanced Rights (GDPR – EU Residents)

If you are located in the European Economic Area, you have additional rights:

Data Portability:

Erasure (“Right to be Forgotten”):

Restriction of Processing:

Withdrawal of Consent:

7.3 California Rights (CCPA/CPRA)

California residents have the right to:

Know:

Delete:

Opt-Out:

Non-Discrimination:

To exercise your California rights, contact us at (270) 223-6302 or info@britegenerators.com.

8. COOKIES AND TRACKING TECHNOLOGIES

8.1 Types of Cookies We Use

Essential Cookies:

Analytics Cookies:

Marketing Cookies:

Functional Cookies:

8.2 Managing Cookies

You can control cookies through your browser settings:

Browser Settings:

8.3 Third-Party Tracking

Our website may contain links to third-party services that have their own privacy policies:

9. DATA RETENTION

We retain your personal information for as long as necessary to provide our services and comply with legal obligations:

9.1 Customer Data

9.2 Marketing Data

9.3 Legal and Compliance

10. INTERNATIONAL DATA TRANSFERS

If you are located outside the United States, please note that:

11. CHILDREN’S PRIVACY

Our website and services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13, we will delete it immediately.

Parents who believe their child has provided information to us should contact us at (270) 223-6302.

12. THIRD-PARTY LINKS AND SERVICES

Our website may contain links to third-party websites and services:

12.1 External Links

12.2 Third-Party Services

We are not responsible for the privacy practices of third-party websites and encourage you to read their privacy policies.

13. UPDATES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in:

13.1 Notification of Changes

13.2 Your Acceptance

Continued use of our website after policy updates constitutes acceptance of the changes. If you disagree with updates, please discontinue use of our services and contact us to discuss your account.

14. CONTACT US

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices:

Brite Gen Inc. Privacy Officer

We will respond to privacy-related inquiries within 30 days (or as required by applicable law).

15. DEFINITIONS

Personal Information: Any information that can be used to identify you as an individual, including name, address, email, phone number, and payment information.

Cookies: Small text files placed on your device by websites to store preferences and track usage.

Processing: Any operation performed on personal data, including collection, storage, use, disclosure, or deletion.

Data Controller: The entity that determines the purposes and means of processing personal data (Brite Gen Inc.).

Data Processor: A third party that processes personal data on behalf of the data controller.

For questions about this policy, contact us at (270) 223-6302